The State of Magento in the US: What the 2026 Platform Data Actually Shows

Every year brings a fresh round of "Magento is dying" takes, and every year a meaningful share of serious US retailers keep building on it anyway. Instead of adding another opinion to that pile, we pulled the actual 2026 data on where Magento stands right now: how many stores are running it, how fast the ecosystem is moving to Hyva, how those stores actually perform, and how much Magento 1 risk is still sitting out there unpatched.

A note on the numbers below: platform market-share and performance benchmarks come from different research firms using different methodologies and sample sizes, so you'll sometimes see two studies land on different figures for the same question. We've named each source so you can weigh that for yourself, and we'd recommend spot-checking any figure you plan to publish or quote externally against the original source first.

How Many Stores Are Actually Running Magento

Magento (now Adobe Commerce) is no longer the biggest eCommerce platform by raw store count, that title belongs to WooCommerce and Shopify, but store count alone undersells its position. According to W3Techs' usage statistics, which track content-management-system adoption across millions of live websites, Adobe Commerce continues to hold a meaningful share of the overall eCommerce platform market even as its share has declined from its earlier peak.

The more telling number is where that share concentrates. A 2026 Magento market share analysis from mgt-commerce puts the platform at roughly 7-8% of the global eCommerce market with just over 111,000 active stores, while a separate statistics roundup from Envisage Digital reports that 20% of the top 1,000 US retailers run on Magento, alongside about 9% of the top 1 million sites globally. That pattern, shrinking at the low end while staying dominant at the enterprise tier, lines up with what we see in our own project pipeline: fewer small catalogs choosing Magento from scratch, but very few large, complex US retailers migrating off it either.

The Hyva Shift Is Real, and It's Accelerating

If there's one architectural shift defining Magento in 2026, it's the move away from Luma and vendor-heavy frontends toward Hyva. Industry coverage of Hyva's own published Business Review data, summarized by both Meetanshi and Aureate Labs, puts live production Hyva stores at over 6,700 as of early 2026, used across 72 countries, with the US named among the top five markets alongside the Netherlands, UK, Germany, and Belgium.

The enterprise number is the one worth sitting with: that same reporting cites 68% of retailers doing $50M or more in revenue as either already on Hyva or actively migrating to it, with enterprise Hyva adoption said to have grown 340% in 2025. On the agency side, more than 700 agencies now license at least one Hyva theme, a 75% increase. If you're still running a Luma-based storefront at meaningful scale, the data suggests you're now the exception among your enterprise peers rather than the norm.

Illustrative only: the curve and the 2022-2025 points show the general trend, not measured year-by-year data. The reported figure is 6,700+ live production Hyva stores as of early 2026.

The Part Nobody Likes to Talk About: Core Web Vitals

Here's where the story gets less flattering. Multiple independent Core Web Vitals benchmarking studies in 2026 put Magento behind most other major platforms on real-world performance. A benchmarking study by Apogee Watcher found that 42.6% of monitored Magento stores passed all three Core Web Vitals thresholds, with loading performance (LCP) as the weakest metric. A separate Bootleads cross-platform benchmark put the Magento pass rate closer to 51.9%, still behind platforms like Shopware, JTL, and Gambio, and reported Magento and WooCommerce tied for the lowest loading-performance pass rates among major platforms.

The two studies don't agree on an exact number, which is normal given different sample sizes and measurement windows, but they agree on the direction: a default Magento build tends to struggle on loading speed specifically, even when interactivity (INP) and visual stability (CLS) scores look fine. That's consistent with what we see auditing client stores, the issue is rarely Magento itself; it's unoptimized images, bloated third-party scripts, and a Luma-era frontend doing more rendering work than it needs to.

Magento 1 Isn't Fully Gone, and That's a Problem

Magento 1 reached end of life in June 2020, more than five years ago, and has received zero security patches since. Despite that, industry estimates summarized by Bemeir suggest 6,000 or more businesses are still running it today, with under 15% of all Magento stores remaining on the unsupported version as of early 2026, down from a much larger share a few years ago but still a meaningful number of exposed storefronts.

The risk profile on those remaining stores is severe. A security assessment covered by Bright Creative Agency found that 93% of Magento 1 websites now carry a high or critical security risk rating, and a store on an unsupported platform structurally cannot meet current PCI DSS requirements, which means failed compliance scans and exposure to card-skimming (Magecart-style) attacks are both live risks, not hypothetical ones. IBM's widely cited Cost of a Data Breach research puts the 2025 US average breach cost at $10.22 million, context worth keeping in mind for any store still weighing whether migration is worth the budget.

What This Means If You're Running (or Choosing) Magento in the US

• If you're still on Magento 1, migration isn't optional anymore. Five-plus years without a security patch, combined with a 93% high/critical risk rating across the remaining install base, makes this a compliance and liability question, not just a technical debt question.
• If you're on Magento 2 with a Luma frontend, you're now behind most of your enterprise peers. With 68% of $50M+ retailers already on or moving to Hyva, a Luma-based storefront is increasingly the outlier, not the safe default.
• Don't assume "we're on Magento" means your Core Web Vitals are fine. The platform-wide pass rates (42-52%, depending on the study) mean a near-coin-flip of Magento stores are failing Google's performance thresholds right now, with loading speed as the most common failure point.
• Enterprise retailers aren't leaving Magento, they're investing in it differently. The data shows consolidation at the top of the market, not abandonment. The platform's enterprise relevance is holding; the frontend and performance layer is where the real 2026 shift is happening.

If you're weighing a Magento 1 exit or a Hyva move, our Magento migration work starts with an audit of your current code and extensions, so you're deciding from real evidence rather than a generic checklist. See our Magento Migration service.

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