Email & SMS Automation
Lifecycle marketing flows, abandoned cart recovery, and retention campaigns with measurable impact on LTV and repeat purchase rate. Built as an owned revenue channel, not an afterthought bolted onto your marketing calendar.
Owned Channel, No Algorithm in the Way | Measured Against LTV, Not Just Open Rate
An Owned Channel, Measured Against What Actually Matters
Email and SMS are the only major channels you fully own, no algorithm deciding who sees your message, no rising CPMs eating into the same budget every quarter. That makes them some of the highest-leverage channels in eCommerce when they're built properly, and some of the most wasted when they're treated as an afterthought, a generic welcome series and an occasional promo blast.
We build lifecycle email and SMS programs around the actual customer journey, first purchase, repeat purchase, win-back, VIP retention, measured against LTV and repeat purchase rate, not just open rates that look good in a monthly report and mean very little.
Signs Your Program Needs This
A few signals suggest your current setup is leaving revenue on the table.
Flows Haven't Changed Since Setup Day
Default templates are a starting point, not a strategy. If nothing's been touched since initial setup, they're almost certainly underperforming.
It's a Welcome Series and Occasional Promo Blasts
An owned channel treated as an afterthought is one of the most wasted opportunities in eCommerce marketing.
Success Is Measured by Open Rate Alone
Open and click rates tell you whether a subject line worked. They don't tell you whether the program is actually growing customer value.
SMS Is Just Email Copy-Pasted Into a Text
SMS works best for urgent, high-intent moments. Using it for routine content erodes the channel's effectiveness fast.
The Flows That Actually Move Revenue
Five flow types covering the full customer lifecycle, not just a welcome series.
Abandoned Cart & Browse Abandonment
Recovery flows timed and sequenced around real customer behavior, not a single generic reminder email sent 24 hours too late.
Post-Purchase & Retention
Flows that turn a first purchase into a second one, replenishment timing, cross-sell sequencing, and review requests placed where they'll actually get answered.
Win-Back Campaigns
Targeted re-engagement for customers who've gone quiet, segmented by why they likely churned, not a blanket "we miss you" discount to everyone.
VIP & Loyalty Flows
Recognition and incentives for your highest-LTV customers, the segment most retention programs underinvest in relative to how much revenue it represents.
SMS as a Distinct Channel
Used for what SMS actually does well, urgent, high-intent moments, not just email content copy-pasted into a text message.
Why We Measure Against LTV, Not Just Open Rate
A flow with a mediocre open rate that reliably drives repeat purchases is doing more for the business than one with a great open rate and no revenue behind it.
Open Rate Tells You the Subject Line Worked
It doesn't tell you whether the program is actually growing customer value over time.
We Report on Revenue Per Recipient
Alongside repeat purchase rate, time between purchases, and overall LTV lift, the metrics that matter to the business.
Revenue Beats a Great Open Rate With Nothing Behind It
A flow with a mediocre open rate that reliably drives repeat purchases is doing more for the business than one with a great open rate and no revenue behind it.
Connected to the Rest of Your Marketing Stack
Segments informed by paid media acquisition source, flows coordinated with promotional calendars, and win-back campaigns timed against actual churn signals.
How We Build an Email & SMS Program
A structured process from customer journey mapping to LTV reporting.
Customer Journey Mapping
We map the actual lifecycle stages your customers move through, first purchase, repeat, lapse, win-back, so flows are built around real behavior, not a generic template.
Flow Architecture
We design the automation logic, triggers, timing, segmentation, branching, for each flow, built on Klaviyo or your existing platform.
Creative & Copy
We write and design email and SMS content in your brand voice, built to convert rather than just look polished.
Testing & Optimization
We test subject lines, send timing, offer structure, and flow sequencing systematically, not just once at launch.
Reporting Against LTV
We report on revenue per recipient, repeat purchase rate, and LTV impact, connecting email and SMS performance to actual business outcomes.
Built to Work With the Rest of Your Marketing Stack
Email and SMS perform best when they're not operating in isolation, segments informed by paid media acquisition source, flows coordinated with promotional calendars, and win-back campaigns timed against actual churn signals from your analytics. Where we're also managing paid media, CRO, or analytics for a client, we build the lifecycle program to work with those channels, not around them. This connects directly with our paid media management and conversion rate optimization work, so acquisition, on-site conversion, and lifecycle retention reinforce each other instead of operating as separate projects.
What This Delivers
The core commitments behind every email & SMS engagement.
Frequently Asked Questions
Which email and SMS platforms do you work with?
Primarily Klaviyo, given its depth of eCommerce-specific functionality, but we build on whatever platform you're already running if switching isn't the right call for your business.
How is this different from just setting up default flow templates?
Default templates are a starting point, not a strategy. We build flow logic, segmentation, and timing around your actual customer behavior and product type, and we test and iterate the flows on an ongoing basis rather than leaving them untouched after initial setup.
When does SMS make sense versus email?
SMS works best for time-sensitive, high-intent moments, an abandoned cart with a narrow restock window, a flash sale, a shipping update, where immediacy matters. Overusing SMS for routine content erodes the channel's effectiveness fast, so we're deliberate about what actually belongs there.
How long until we see revenue impact from a rebuilt flow program?
Flow-driven revenue typically shows measurable improvement within 4 to 8 weeks of launch, since flows are triggered continuously rather than depending on a single campaign send. Full LTV impact is a longer-term measure, tracked over multiple purchase cycles.
Do you handle list growth, or just what happens after someone subscribes?
We can support both, but list growth strategy typically ties into other channels we manage, paid media, CRO on signup capture, and SEO-driven content, so we usually scope it as part of a broader engagement rather than in isolation.
Is Your Email Program Still Running on Default Flows From Setup Day?
SnapTec builds lifecycle email and SMS programs mapped to your actual customer journey, measured against LTV and repeat purchase rate, not vanity engagement metrics.
Owned Channel, No Algorithm in the Way | Measured Against LTV, Not Just Open Rate