The BFCM Playbook 2026
A platform-agnostic guide to planning, running and learning from Black Friday and Cyber Monday, by SnapTec's Tri Huynh, Altaieb Alsharif and Bohdan Striletskyi.
Tri Huynh, Altaieb Alsharif & Bohdan Striletskyi
Co-Founder & CTO · Head of Products & Delivery · Director of Business Development
Timelines, scorecards and decision rules, not theory
Built for any store, Shopify, Magento or Adobe Commerce, BigCommerce or a custom build, B2C or B2B. Every figure is attributed to its source (Adobe, Deloitte, Bain, Contentsquare, Digital Commerce 360, Retail Dive and brand operators), and vendor or self-reported numbers are flagged so you know what to treat as directional.
- 1A readiness scorecard to find your weakest area before you spend another dollar
- 2The six-week plan if you're starting late, with dates for 2026
- 3An offer library: ten formats, margin rules, and a 15% test budget framework
- 4Site, checkout and tracking fixes that actually move peak conversion
- 5A war-room playbook: roles, decision rights, triggers and a 20-minute standup
- 6Segment notes for DTC, high-ticket, B2B/wholesale and marketplace sellers
- 7A post-mortem template and a December-to-January plan for after the peak
Plus appendices: go/no-go checklists, hourly pacing and offer templates, platform notes for Shopify, Magento and custom builds, and the full source list.
Step 1 of 3